While Namibia Breweries has announced the discontinuation of the Windhoek Light brand, AB InBev CEO Michel Doukeris has assured beer lovers that they will be protected from inflation led price increases, thanks to the to the group’s risk policy. Fin24 reports that Ab InBev, the world’s largest beer maker, has operations across all the major continents in the world and as part of the policy to limit risk, buys its raw materials in advance, which allows the group to plan its pricing in advance and shields it from rising costs. Doukeris explained that as a result, the company can hold off product price increases for a long time and then phase them in when required, instead of doing so at once.
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