Africa’s youth love local films and admire creatives but don’t spend on creative products. The newly launched Africa’s Soft Power: Can Africa’s creativity transform the continent? report by Africa No Filter shows that only 13% of interviewees believe the creative sector is lucrative — despite the continent’s leading musicians, visual artists, comedians, authors, filmmakers, fashion designers, and performers making their mark in the world. Chair of the African Chapter of the International Federation of Art Councils & Cultural Agencies Patrick Sam says countries like Namibia need to invest in skills development and financing
