The latest iteration of Amazon’s Alexa voice assistant could sound eerily familiar. The company, during its annual re:MARS conference, which focuses on artificial intelligence innovation, announced that it’s working on an update to its Alexa system that would allow the technology to mimic any voice, even a deceased family member. CNN reports that in a video shown on stage, Amazon demonstrated how, instead of Alexa’s signature voice reading a story to a young boy, it was his grandmother’s voice. The concept stems from Amazon looking at new ways to add more “human attributes” to artificial intelligence