First Lady Monica Geingos, in a string of tweets, has challenged gendered insults as part of the #InternationalWomensDay  #ChooseToChallenge theme, as they humiliate and reduce women into restrictive boxes of societal norms and expectations. Geingos in a video message to commemorate International Women’s Day on Monday said the foundation of gendered insults is to “put women in their place”, adding that such insults are not just directed at individuals, but at women in general.