Namibia’s economic landscape has evolved and is becoming increasingly characterised by changing consumer tastes and preferences around the consumption of goods and services, combined with heightened levels of entrepreneurial spirit, especially among women and youth in agriculture. The informal market should not be underestimated, as it contributes to just over 30 percent to the Namibian economy. According to Frans Uusiku, the Manager of Market Research at First Rand Namibia, there are also many important value chains that need to be taken into account.