People who film and share videos of minors without the consent of their guardians could face up to 10 years imprisonment. This is in line with the newly gazetted Protection of Personal Information Act, known as POPIA. The Information Regulator of South Africa says the Act prohibits the distribution of personal information without the consent of the individual identified in the item being distributed. Since the opening of schools last week, various videos of primary school-going pupils reflecting them in a bad light have been trending on social media platforms. Legal experts say there are various provisions for recourse in cases where people are filmed and posted without their consent. An advocate of the Supreme Court, Professor Leaka Letsoalo says if one is found to be in violation of POPIA, a sentence of up to 10 years imprisonment can be imposed.