Saying that there is too little electricity because too many people have access to it, a new South African government strategy claims that liquefied petroleum gas, or LPG, should be the energy source of choice for cooking and heating, and a natural replacement for coal or wood or paraffin. Business Insider reports that according to government numbers, LPG makes up around 0.5% of energy use in South Africa. In order to change that, government is thinking about “continuous TV advertisements on all channels” backed up with door-to-door campaigns in rural areas, to promote LPG as effective and safe.