An apparent social media ruse in Zimbabwe about people selling their toes for large amounts of money is being taken more seriously elsewhere in Africa. The unfounded story that suggests Zimbabweans are parting with their digits to beat poverty is trending on the continent. It is not uncommon for body parts to be used in unscrupulous traditional so-called cures by charlatans. But now, toe memes and jokes are circulating on social media, bringing light relief in hard economic times.